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Creating and Managing Comeback Cash Events

Comeback Cash: Admin Guide & Coupon Redemption Comeback Cash is a promotional coupon system that rewards customers with discount coupons when they complete t...

Written by Ryan VanVuren

Comeback Cash is a promotional coupon system that rewards customers with discount coupons when they complete transactions at your store. You can create events that issue coupons on the "Buy Side" (when customers sell items to your store) or "Sales Side" (when customers purchase from your store), then redeem those coupons later to drive repeat business.

Comeback Cash Admin Dashboard

The Comeback Cash management dashboard showing active events, statistics, and the Kanban-style event timeline.


Why Use Comeback Cash?

If you've ever shopped at Kohl's, you're already familiar with this concept—Comeback Cash works just like Kohl's Cash. Customers earn coupons during a promotional "earning period" and then must return to redeem them during a separate "redemption period." This proven retail strategy accomplishes two key goals:

1. Drive Average Transaction Value (ATV) During Events

When customers know they're earning comeback cash on their purchases or trade-ins, they're motivated to increase their transaction size. A customer who might have sold only a few items will bring in more inventory to maximize their coupon earning. Similarly, buyers will add items to their cart knowing they'll earn rewards.

2. Bring Customers Back During Slower Periods

The real magic happens when customers return to redeem their coupons. By strategically setting your redemption period to coincide with traditionally slower business periods (mid-week, post-holiday lulls, seasonal slow times), you create a built-in traffic driver. Customers who earned coupons during your busy event MUST return during your slow period to use them—and they rarely leave spending just the coupon amount.

Pro Tip: Schedule your earning period during naturally busy times (weekends, sales events, back-to-school) and set redemption to begin the week after. This creates consistent foot traffic when you'd otherwise see a post-event slump.


Dashboard Overview

When you navigate to Marketing > Comeback Cash in the admin panel, you'll see:

Section

Description

Active Events

Number of events currently issuing coupons

Coupons Issued

Total coupons generated across all events

Coupons Redeemed

Total coupons used by customers

Value Redeemed

Dollar amount of discounts applied

The main view displays a Kanban-style timeline with five columns showing your events' lifecycle:

  1. Draft - Events still being configured

  2. Scheduled - Upcoming events ready to start

  3. Active - Events currently issuing coupons

  4. Redemption - Earning period ended, customers using coupons

  5. Completed - Past events with final statistics


Creating a Comeback Cash Event

Step 1: Choose Event Type

Click + Create Event to open the event wizard.

Create Event Step 1

Choose between Buy Side or Sales Side events.

Select your event type:

  • Buy Side - Reward customers when they sell items to your store. Every qualifying transaction automatically earns a coupon. Simple setup with flat coupon values.

  • Sales Side - Reward customers when they purchase items from your store. Offers advanced options including tiered rewards and percentage-based coupons.

Step 2: Configure Event Details

Create Event Step 2

Set your event name, coupon value, and minimum purchase requirements.

Configure your event:

Field

Description

Event Name

A descriptive name (e.g., "Summer Savings", "Back to School")

Coupon Value

The dollar amount customers receive (e.g., $30 off)

Minimum Purchase to Redeem

Optional requirement when using the coupon (e.g., $60 minimum)

Tip: Setting a minimum purchase encourages larger transactions. For example, "$30 off a $60 purchase" means customers must spend at least $60 to use their coupon.

Step 3: Set the Schedule

Create Event Step 3

Configure earning and redemption periods.

Set your event timeline:

Earning Period:

  • First Day to Earn - When coupons start being issued

  • Last Day to Earn - Final day customers can earn coupons

Redemption Period:

  • First Day to Redeem - When customers can start using coupons (typically the day after earning ends)

  • Last Day to Redeem - Expiration date for all coupons

Notification Options:

  • ✅ Print coupon - Automatically prints a physical coupon at the POS

  • ✅ Send SMS - Sends the coupon code via text message to the customer

Note: All dates are inclusive. If earning ends August 30, customers can earn coupons through store close on August 30.

Step 4: Review & Activate

Review your event configuration, then choose:

  • Save as Draft - Save for later editing

  • Save & Activate - Schedule the event to run automatically


Managing Active Events

Each event card in the timeline shows key metrics:

  • Coupon value (e.g., "$30 OFF" or "Tiered - 3 levels")

  • Issued/Redeemed counts with redemption rate percentage

  • Time remaining with progress bar

  • Quick actions: Edit, Report, End Early

To modify an event, click the Edit button on the event card. You can update details for events in Draft or Scheduled status. Active events have limited editing options to maintain data integrity.


Redeeming Coupons

Quick Redemption from Workspace

The fastest way to redeem a Comeback Cash coupon is directly from the Workspace sidebar.

Sidebar Location

The "Redeem Coupon" button is located in the Quick Actions section of the sidebar.

  1. Click Redeem Coupon in the sidebar Quick Actions section

  2. The redemption modal appears

Redeem Modal

The redemption modal accepts scanned barcodes or manually typed codes.

  1. Scan the barcode on the customer's coupon, or type the code manually

  2. Click Validate to check the coupon

Validation Results

Valid Coupon:

  • Shows coupon value, customer name, and expiration date

  • If minimum purchase required, enter the transaction amount

  • Click Redeem to apply the discount

Invalid Coupon:

Invalid Code

Error message when a coupon code is not found.

Common validation errors:

  • Invalid Code - The code doesn't exist in the system

  • Already Redeemed - Coupon was previously used

  • Expired - Past the redemption end date

  • Not Yet Valid - Before the redemption start date

  • Minimum Not Met - Transaction amount below required minimum

Redemption Tips

  • Coupon codes are case-insensitive (abc123 = ABC123)

  • Hyphens and spaces are automatically removed

  • Position cursor in the code field before scanning

  • Use Redeem Another after successful redemption to process multiple coupons quickly


Best Practices

Event Timing

  • Allow 1-2 weeks for earning period to generate sufficient coupons

  • Set redemption period 2-4 weeks after earning ends

  • Avoid overlapping multiple events of the same type

Coupon Values

  • Buy Side: $3-$10 works well for typical trade-in transactions

  • Sales Side: Use tiered values ($5/$10/$15) based on purchase amount

Communication

  • Enable both print and SMS notifications for maximum reach

  • Train staff on the redemption process before launching


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