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Event Management System

Event Management Overview Event Management lets you plan, coordinate, and track promotional events across your store. From seasonal changeovers to flash sale...

Written by Ryan VanVuren

Event Management lets you plan, coordinate, and track promotional events across your store. From seasonal changeovers to flash sales, the module provides a centralized dashboard where you can see every event's status at a glance and connect it to other BuyerKiosk systems like Comeback Cash, Digital Signage, Backstock, and more.


What Is Event Management?

Every store runs events -- holiday promotions, seasonal transitions, clearance sales, and custom campaigns. Event Management gives you a single place to:

  • Define an event with a name, type, date range, and description

  • Track the event through its lifecycle from planning to completion

  • Connect the event to other store systems (integrations)

  • View reports on event performance after it concludes

You can access Event Management from the admin sidebar by navigating to Admin > Events for your store.


Event Types

Each event is assigned a type that determines its color-coded badge and helps with filtering and organization.

Type

Badge Color

Use Cases

Season

Amber/Orange

Seasonal changeovers (Spring, Summer, Fall, Winter)

Holiday

Green

Holiday promotions (Christmas, Thanksgiving, Back-to-School)

Sale

Blue

Sales events (Black Friday, Clearance, Anniversary)

Custom

Purple

Anything else (Grand Opening, Community Event, Store Remodel)

Tip: Use the type filter on the dashboard to quickly find all events of a particular category.


The Events Dashboard

The default view is a Kanban board that displays events as cards organized into status columns. You can also switch to a List view for a traditional table layout.

Kanban Board

The board has four columns, each representing an event status:

Column

Icon

Description

Draft

Pencil

Events still being configured. Not yet scheduled.

Scheduled

Clock

Upcoming events with confirmed dates. Waiting to go live.

Active

Lightning bolt

Events currently running in your store.

Completed

Check circle

Past events that have finished their wind-down period.

Each event card shows:

  • The event type badge (Season, Holiday, Sale, Custom)

  • The event name

  • The date range

  • The current phase badge (Build Up, Main Event, Wind Down)

  • Integration icons showing which systems are connected

  • Quick action buttons based on the event's status

At the top of the page, summary pills show counts of active, scheduled, and draft events so you can gauge your workload at a glance.

List View

Click List in the view toggle to switch to a sortable table. The list view adds:

  • Status filter tabs (All, Active, Scheduled, Draft, Completed, Cancelled)

  • Sortable columns for name, start date, end date, and status

  • Checkboxes for bulk actions (activate, archive, or delete multiple events at once)

Mobile Experience

On mobile devices, the Kanban board collapses into a tabbed interface. Tap a status tab (Draft, Scheduled, Active, Done) to see the events in that group. The Active tab is selected by default.


Event Lifecycle

Events follow a defined status flow. Each transition is validated by the system to prevent invalid state changes.

Draft --> Scheduled --> Active --> Completed --> Archived
  |           |           |
  v           v           v
Cancelled  Cancelled  Cancelled --> Archived

Status Definitions

Status

Description

Available Actions

Draft

Event is being configured. Dates, integrations, and details can be freely edited.

Edit, Activate, Delete

Scheduled

Event has confirmed dates and is waiting for its start date.

Edit, Cancel

Active

Event is currently running. The system automatically tracks the current phase.

View Report, End Early

Completed

Event has finished, including the wind-down period.

View Report, Duplicate

Cancelled

Event was cancelled before completion.

View, Duplicate

Archived

Event moved to long-term storage. Not shown on the main dashboard.

Unarchive, Permanent Delete

Tip: Only draft events can be permanently deleted. All other events must be archived first via Admin > Events > Archive.


Event Phases

While an event is active, it progresses through three phases automatically based on the current date:

Phase

Timeline

Purpose

Build Up

Starts X days before Start Date

Preparation period -- set up displays, send early promotions, stage backstock.

Main Event

Start Date through End Date

The event is live. Promotions are active, signage is running, coupons are valid.

Wind Down

Ends X days after End Date

Wrap-up period -- transition displays, analyze results, wind down promotions.

The build-up and wind-down durations are configurable per event (default: 14 days build-up, 7 days wind-down). Phase badges appear on event cards so you always know where an event stands.


Integrations

Events can be connected to other BuyerKiosk systems through integrations. When you create or edit an event, Step 3 of the wizard lets you toggle and configure each integration.

Integration

Icon

What It Does

Comeback Cash

Ticket

Links a Comeback Cash coupon campaign to the event timeline.

Digital Signage

TV

Schedules slide rotations on your digital signs for the event period.

SMS Blast

Chat bubble

Sends promotional SMS messages to your customer list at scheduled points.

SMS Trigger

Bell

Sets up automated SMS responses triggered by customer actions.

Tasks

Checkbox

Creates task checklists for your team tied to event milestones.

Notes

Sticky note

Attaches planning notes and instructions to the event.

Backstock

Cubes

Links backstock bins and inventory management to the event.

Floor Plan

Grid

Connects floor plan layouts to visualize event merchandising changes.

When an event is activated, its integrations are activated in the connected systems. When an event is cancelled or ended early, integrations are automatically deactivated.


Permissions

Access to Event Management is controlled by four permission levels:

Permission

Grants Access To

uri_events

View the dashboard, list, and event details (read-only)

uri_events_manage

Create, edit, delete, activate, and cancel events

uri_events_templates

Manage event templates

uri_events_reports

View event performance reports and analytics

Users without the uri_events_manage permission will see View buttons instead of Edit, Activate, and Delete actions.


Troubleshooting

I cannot see the Create Event button

  • You need the uri_events_manage permission. Ask your administrator to grant you access.

An event is stuck in Draft status

  • Ensure the event has both a Start Date and End Date set before activating.

  • Check for scheduling conflicts with other events of the same type.

Events are not appearing on the dashboard

  • Archived events are hidden from the main dashboard. Navigate to Admin > Events > Archive to view them.

  • Check the year and type filters in the action bar -- they may be hiding events that do not match.

Integrations are not activating with the event

  • Integrations are only activated when an event transitions to Active status.

  • If an integration failed to activate, check the event detail page for error messages in the integration section.


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